Currently many consumers, either for health or ideological reasons, have reduced or completely eliminated the consumption of animal products from their diets.

This type of consumer includes this philosophy beyond food, when choosing clothing that does not contain animal skin or cosmetics that have not been tested on animals.

This change affects not only the technical characteristics of a product, be it food, cosmetic or any other segment.

This affects not only the common citizen but also companies due to their concern regarding their reputation and more transparent communication about the types of practices that are carried out to obtain their products.

Animal welfare labels that contain information such as cruelty free, not tested on animals, free grazing, among others, influence the purchasing decisions of the so-called “conscious consumers”.

The pet industry is not far from this reality, these consumers are even more aware of the ingredients that food has, chews or what their pets’ toys are made of. Therefore, today more than ever the origin of each ingredient and the input that will be part of the final product is important.

For this reason, the nutritional characteristics will help to define if a product is of high quality, among these are:

-Food security: absence of physical, chemical and biological contaminants.

-Health security: avoid or reduce the risk of spreading disease.

-Sustainability: search for ecological production processes.

-Well-being in meat production.

-Guarantee the quality of life of rural workers.

With this in mind it is important to consider which are the best providers that are aligned to this philosophy for the well-being of our pets.